Joshua Soble's blog

Pure Fantasy On Green Manufacturing, Solar Jobs and The Mainstream Media

As Cuomo Plans Shut Down of Indian Point Nuclear Plant, Experts Fail to Grasp Value of Solar and Efficiency for NY City

Guest Blogger,  Stephen Lacey on Jun 19, 2011

New York may soon decommission the four-decade-old Indian Point nuclear plant, a deteriorating 2-GW power station that supplies 25% of New York City’s electricity.

Some experts claim that closing the plant could de-stabilize supply, thus requiring a time-consuming build-out of centralized power plants and new transmission that will drive up rates.  The reality, however, is quite different.

Solar is Ready Now: ‘Ferocious Cost Reductions’ Make Solar PV Competitive

Guest Blogger,  Stephen Lacey on Jun 14, 201

Reposted from ThinkProgress.

Green Jobs Are Real: German and American Solar Industry Both Employ More People Than U.S. Steel Production

Green Jobs Are Real: German and American Solar Industry Both Employ More People Than U.S. Steel Production

Guest Blogger,  Stephen Lacey on Jun 14, 2011

Reposted from ThinkProgress.

People want to know: Are green jobs real? The answer is resoundingly “yes.”

Vision for Solar

By Andrea Luecke - May 27, 2011

Last month at the fourth annual Solar America Cities conference in Philadelphia, Jason Coughlin, one of NREL’s top solar financial minds, moderated a panel on financing solar projects. After the panelists finished up, he randomly cracked a few wry jokes about Donald Rumsfeld and asked, “Do we - should we - support the solar market we have today or do we - should we - try and create a better one by starting over?”

Rule of Repetition

By Andrea Luecke - May 26, 2011

Adopting solar energy – getting to a point where it's the fastest new energy source coming online and where it makes up far more than 1% of our overall energy mix – requires some getting used to. All habits (good or bad) do. Even someone adverse to the smell of cigarettes, for example, unless they are asthmatic, will, over time, come to consider the smell commonplace. In marketing psychology, this phenomenon is known as the Rule of Repetition.

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