By Andrea Luecke - May 26, 2011
Adopting solar energy – getting to a point where it's the fastest new energy source coming online and where it makes up far more than 1% of our overall energy mix – requires some getting used to. All habits (good or bad) do. Even someone adverse to the smell of cigarettes, for example, unless they are asthmatic, will, over time, come to consider the smell commonplace. In marketing psychology, this phenomenon is known as the Rule of Repetition.